Howdy,
I'm Ross Nicholls:

A Freelance Web & Product Designer with an empathy for users and a passion for digital.

I have been crafting functional and beautifully designed Websites and User Interfaces since 2012 with Creative Agencies and Tech Start ups around the globe. I like to solve problems and get beneath the bonnet to see how everything works. I have a passion for holistic design, communication and research. I also like to code front ends 😀

My skills.

UX Design

You cant make something functional without planning. I like to approach my design holistically and that's how I first fell in love with UX design in art school. I like to craft the user experience to your product's specific needs. I always put the user at the forefront by using methods such as: user centric design, user flows, task-based scenarios, personas, wireframing and prototyping.

UI Design

I started out as a print designer back in the day. However, my passion for all things digital and technology led me down the path of web and product design. I have been doing this since 2012 now. I craft beautiful web and mobile experiences as well as systems and dashboards whilst still dabbling in print and illustration, too.

Code

Front end development is the art of making your designs come alive with code. For me, code is just another medium like oils and acrylics. I have been coding front ends on and off since 2011. As with UI and UX design, HTML and CSS are just another passion of mine. I'm proficient in HTML & CSS and like using JS.

More about me.

I’ve been involved in the design world for a long, long time: over a decade now. However, when I think about it: it’s been a lot longer. I have very happy memories of being a child and designing Spiderman’s web-shooters, go carts, tree houses, superhero characters, spaceships — you name it: I’ve most probably designed it. It’s no surprise to my parents that I entered the world of design.

It begun with graphic design and moved forward into user experience and user interface design. I studied for my degree in graphic arts at Winchester School of art. It was there that I fell in love with Swiss Modernism. My digital design is still hugely influenced by the modernist movement. I like clean and functional design, however, I love to code and have a soft spot for illustration, too.

My tools.

I’m a little old fashioned and like to start with pen and paper. Then I move onto the big boys toys. I have always loved the Adobe suite and still use Illustrator and photoshop regularly. I was an avid XD user but now you can usually find me designing in Figma. I have used Sketch quite a bit, also.

After all the design has been dealt with I like to use HTML and CSS to craft my designs. I also use bootstrap and Vue.js. I also like react and the state

Selected work.

MCS Rental Software

2021
UX Design
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UI Design
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Front End

I was tasked with approaching the user experience with bird’s-eye view of users’ interactions. Since the products launch MCS have rolled out the Design system on many of their other platforms.

Merck My M Safety Native App

2020
UX Design
|
UI Design

My M Safety provides easy access to the most up-to-date product safety information, country- and language specific and with the option to print your own safety tags.


Online Will Writing Software

2019
UX Design
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UI Design
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Front End

I was tasked to design some new user friendly software for Lifetime Legal's enhanced due diligence agents. I was sole designer/front end dev on this project working with a PHP Developer.

EDD Web App

2019
UX Design
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UI Design
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Front End

I was tasked to design some new user friendly software for Lifetime Legal's enhanced due diligence agents. I was sole designer/front end dev on this project working with a PHP Developer.

ViewMyData Native App

2018
UX Design
|
UI Design

Licence Bureau provides a number of Driver Licence Checking services to their customers using services provided by the DVLA (Driver & Vehicle Licensing Agency). I was tasked with designing their native app.

NVM Sales Force Cloud Recorder

2018
UX Design
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UI Design

The platform that is developed by NVM is a cloud-based communication software that empowers sales professionals to make and receive phone calls from Salesforce or Desk.com.

Jaguar and Landrover Corporate Site

2017
UX Design
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UI Design
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Front End

Jaguar and Land Rover need no introduction. For some time, they’d been having trouble with their Corporate Website’s navigation and structure. At the time I worked for a Development House who worked in the automotive industry.

William Grant & Sons

2018
UX Design
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UI Design
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Front End

William Grant & Sons — the owners of the Drambuie and Monkey Shoulder brands — wanted to have their sites built upon a Custom CMS.


Kind words.

Leo Cheung.

UX & Product Design Lead @ Deep Crawl

Ross was a pleasure to work with. He was enthusiastic, passionate about his craft and always eager to learn new things. His creativity and finger on the pulse of all things design helped us create some really cool stuff for clients. He is a great all-rounder, a positive influence to be around and I highly recommend him for any UX/UI design work



Rosie Beasley.

Global Senior Manager @ Blue Prism

Ross is an extremely creative designer with the technical ability to implement his designs across a wide range of mediums. I was very lucky to have Ross become part of our marketing team as he is also knowledgeable about marketing and approaches projects from the customer perspective rather than personal design preferences, paying particular attention to the user experience. Ross was very easy to work with, a fantastic team player and comes highly recommended.

Chris Poulton .

Director of Technology @ Lifetime Legal

I had the pleasure of working with Ross for 2 years. His design style is modern and his attention to detail is great. Ross is happy to offer opinions and guidance within a team environment and is happy at the same time to listen to the opinions of others. I would describe Ross as a solutions problem solver. Ross works well within a team and is a capable mentor. I wouldn't have any problem recommending Ross.

Matt Harper.

Owner and Director @ 360 Design

Ross is a solid team player with a great personality. His design skills across the board were very strong for the level he came into the agency. He’s super creative, a problem solver and way more. He would be an asset to any design agency.